Oliviero Toscani: Photography and Provocation

His images are arresting, disturbing, outrageous. As a photographer, creative director, and image editor, Oliviero Toscani made history and revolutionized commercial communications. He first came to the public’s notice through his iconic and controversial campaigns for the Italian fashion brand Benetton. After training at the Kunstgewerbeschule Zürich, Toscani went first to New York, where he plunged into “street photography” and became part of Andy Warhol’s legendary “Factory.” Back in Europe, he established himself as a commercial and fashion photographer whose trademark was visual provocation. This exhibition covering Toscani’s entire oeuvre promises to prompt discussion of both social conventions and topical issues such as gender, racism, ethics, and aesthetics.

Keywords: Art

Exhibitions and events

Collection Highlights

Permanent exhibition

When Max Bill’s Ulm Stool meets Albrecht Dürer’s Apocalypse (1498) and Adrian Frutiger’s Univers font encounters a Balenciaga cocktail dress, when Sophie Taeuber-Arp’s puppets dance around a SBB...

Poster Stories

Permanent exhibition

Large-scale design history: from its beginnings over 100 years ago to the present day, the pictorial poster has achieved impressive stylistic diversity. Icons line up alongside rediscoveries, from...

Swiss Design Lounge

Permanent exhibition

How about biding your time while discovering and trying out outstanding Swiss design at the same time? The Swiss Design Lounge at our newly refurbished main building on Ausstellungsstrasse now...

Queens of their Discipline – Posters by Women Designers

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 31.12.2025

This exhibition tells the story of the poster, using exclusively reprints of works by international women designers, for once. The poster is the supreme discipline in graphic design: its large size...

Collection Insights – 7 Perspectives

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 01.12.2024

«Collection Insights» examines selected objects in the collection from different angles and explore how the museum’s collecting, exhibiting, and educational activities are interconnected. Which new...

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