3D lettering on buildings

Three-dimensional typefaces are omnipresent and exceptionally di verse: from festive decorations to shop displays, from art installations to typefaces on buildings and in public space. Such typefaces are especially popular because of their haptic presence, as they counterbalance the letters scuttling across shimmering screens. The exhibition focuses on 3D letterings on buildings, which take into account architectural features and their surroundings, thus affording buildings a fitting identity. Thus, it leaves aside interchangeable branding facades. Using innovative national and international examples from the last 20 years, the exhibition explores the task and design of 3D typefaces, which are often part of a comprehensive communication system.


Exhibitions and events

Design Studio: Processes

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal until 14.04.2019

How is a chair, a lamp, or a typeface developed? How do designers approach the design process? What kind of cultural and social relevance does design have? The Museum für Gestaltung is launching the...

Protest! Resistance posters

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal until 02.09.2018

Globalization, women’s rights, Trump: the poster has established itself as an effective medium for political struggle. 50 years after 1968, the onset of a worldwide rebellion, this exhibition...

Revisiting Black Mountain

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal until 03.06.2018

Experimentation as experience, self-determined learning and teaching, democratic coexistence: the Black Mountain College (1933–1957) in the USA was a place of lived utopia, a vanishing point of...

PA-DONG! The furniture of Susi and Ueli Berger

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal from 29.06.2018

They created Swiss design icons: for over 40 years, Susi Berger-Wyss, a graphic designer and Ueli Berger, an artist, designed furniture together. In the 1960s, the couple abandoned the well-trodden...

Social Design

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal from 05.10.2018

A loom to start a business, a do-it-yourself house, or a solar kiosk for local power supply: social design is design for and with society — and highly topical. The consequences of the global growth...

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