150 Posters by the Lake

We are celebrating our 150th anniversary! To mark this special occasion, we are presenting an exhibition of 150 posters by the lake, a gift to you and the city of Zurich.

The show features a selection from the Museum für Gestaltung Zürich’s extensive poster collection, which, with over 385,000 items, is one of the largest  and most important archives of its kind in the world. International posters from the past 100 years showcase the collection’s wide range of visual styles and themes. Works by renowned designers appear alongside rare finds by unknown creators — cultural posters next to political, tourist, or commercial advertisements. Grouped in threes based on form, design, subject, or color, the posters engage in a playful dialogue and invite you on a journey through poster history.

150 Plakate am See, Utoquai, Zürich


Exhibitions and events

Collection Highlights

Permanent exhibition

When Max Bill’s Ulm Stool meets Albrecht Dürer’s Apocalypse (1498) and Adrian Frutiger’s Univers font encounters a Balenciaga cocktail dress, when Sophie Taeuber-Arp’s puppets dance around a SBB...

Poster Stories

Permanent exhibition

Large-scale design history: from its beginnings over 100 years ago to the present day, the pictorial poster has achieved impressive stylistic diversity. Icons line up alongside rediscoveries, from...

Swiss Design Lounge

Permanent exhibition

How about biding your time while discovering and trying out outstanding Swiss design at the same time? The Swiss Design Lounge at our newly refurbished main building on Ausstellungsstrasse now...

Ciné-Passion – International Movie Posters

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 26.10.2025

Ciné-Passion tells the story of cinema from 1920 to the present in 75 highlights of the movie poster genre. The reprints presented are all subjective, artistic interpretations of what the films they...

Textile Manifestos - From Bauhaus to Soft Sculpture

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 13.07.2025

From geometrically ordered weavings in two dimensions to free forms in space: the exhibition shows anonymous pieces side by side with well-known positions, resulting in some surprising adjacencies of...

Show all

Activities from this museum

We don't have anything to show you here.


Suggested Content