150 Posters by the Lake

We are celebrating our 150th anniversary! To mark this special occasion, we are presenting an exhibition of 150 posters by the lake, a gift to you and the city of Zurich.

The show features a selection from the Museum für Gestaltung Zürich’s extensive poster collection, which, with over 385,000 items, is one of the largest  and most important archives of its kind in the world. International posters from the past 100 years showcase the collection’s wide range of visual styles and themes. Works by renowned designers appear alongside rare finds by unknown creators — cultural posters next to political, tourist, or commercial advertisements. Grouped in threes based on form, design, subject, or color, the posters engage in a playful dialogue and invite you on a journey through poster history.

150 Plakate am See, Utoquai, Zürich