Ideal Living

That’s how we ought to have lived! In the 20th century, Swiss designers and producers had clear ideas about perfect furnishing. At the outset, abstract form was a theme. In the 1930s, flexible tubular steel furniture was developed, and in the mid 20th century the unity of elegant form and practical function was propagated. Around 1968, everyday culture and pop art began conquering the living room. A decade later, the post-modern variety of styles was celebrated until the end of the century, when the minimalist tradition was rediscovered. Seven sample rooms, furnished with highlights from the collection, present the most important trends in Swiss furniture design of the modern age and trace changing lifestyles. Advertising brochures and historical photographs complete this exciting journey through time.


Exhibitions and events

Collection Highlights

Permanent exhibition

When Max Bill’s Ulm Stool meets Albrecht Dürer’s Apocalypse (1498) and Adrian Frutiger’s Univers font encounters a Balenciaga cocktail dress, when Sophie Taeuber-Arp’s puppets dance around a SBB...

Poster Stories

Permanent exhibition

Large-scale design history: from its beginnings over 100 years ago to the present day, the pictorial poster has achieved impressive stylistic diversity. Icons line up alongside rediscoveries, from...

Swiss Design Lounge

Permanent exhibition

How about biding your time while discovering and trying out outstanding Swiss design at the same time? The Swiss Design Lounge at our newly refurbished main building on Ausstellungsstrasse now...

Switzerland in World Format

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 31.12.2021

One special feature of the Swiss poster is the "world format" (128 × 90.5 cm), which established itself as the standard format only in Switzerland. The 80 posters on display invite visitors to...

Show all

Activities from this museum

We don't have anything to show you here.


Suggested Content