Can Marketing Save Lives? A century of public health marketing campaigns

Dig for Victory; Measles is Misery; Don’t Die of Ignorance; throughout the past century, these campaigns have frightened, inspired and educated the British public. Now, they will be remembered in an exhibition at London’s Museum of Brands.

Incorporating published and material artefacts, it explores the role of marketing in public health and the enduring power of such communications. The past century is divided into five historical eras: Fighting Fit, War to Welfare, Age of Aspiration, Age of Fear and Age of Participation. This is followed by a consideration of what the future may hold for public health marketing.

The exhibit includes historical posters, TV commercials, and objects that span a century of public health marketing – including campaigns for food rationing, the launch of the NHS, the first vaccinations, smoking legislation, AIDs awareness, and new digital technologies. Together, they demonstrate the persuasive power of effective marketing. 

Suitable for
Any age

Prices include entry into the main museum - Adult: £9.00 Child (7 -16): £5.00 Concession*: £7.00 Family: £24.00 [2 Adults and 2 Children] National Trust: 50% discount to members Groups: 10% discount to groups of 10 or more (pre-booking required) Carer for disabled guest: Free *Concessions include over 60s, Students with valid ID and Freedom Pass holders


Exhibitions and events from this museum

When Brands Take a Stand

The Museum of Brands launches a new exhibition, When Brands Take a...

Activities from this museum

Museum of Brands Learning Programme

Whether market stalls and storytelling for under 5s, chocolate enterprise for...

Suggested Content