Ford Edsel car, 1958. Serial no. X8WX702430, registration no. DBY 475B. The Ford Edsel was launched with considerable publicity on 4 September 1957, branded �E-Day�, with a television special �The Edsel Show� aired in October. However despite the publicity the Edsel was unsuccessful and eventually pulled in November 1959. Ford had promised a completely new kind of car, yet the Edsel was essentially conventional with bodywork similar to previous models.