London Midland & Scottish Railway poster. Southend-on-Sea by R T Roussel. Pier-head scene with fashionable crowd. Text: Maximum sunshine, bracing air, abundant amusements,hot and cold medicinal baths. The LMS route is the shortest and quickest between London and Southend-on-Sea. LMS Best Way Series No. 24. Format: quad royal. Dimensions: 40 x 50 inches, 1016 x 1270mm.