Action Man is the iconic British boy's toy of the 1960s and 70s. He was designed and produced in Coalville by Palitoy Ltd. However he was based on a toy, GI Joe, produced by the American Company Hasbro and many of his parts were manufactured in the Far East. He exemplifies the move towards a globally based system of mass production in the 1960s.
As a postscript, although Palitoy ceased production of Action Man in the early 1980s and indeed went out of business in 1986, Hasbro went on to produce Action Man, based on the British idea!
This particular Action Man is the 'Combat Soldier' produced in the late 1960s and based on an American infantry soldier uniform of the time. He comes with a host of accessories including weapons, a knapsack, a sleeping bag and his own dog tags.
